The Faith and Beauty Society (Glaube und schönheit) was founded in 1938 to serve as a tie-in between the League of German Girls (Bund Deutscher Mädel - BDM) and the Nazi Frauenschaft. The general idea was that girls should take part in working for the whole Volksgemeinschaft (German community) before they either went on to jobs or – ideally – to marry and have children.
Membership was voluntary and open to girls aged 17 to 21. Work in the Society was mainly geared toward priming the girls for their tasks as wives and mothers, and while courses offered ranged from fashion design to healthy living, the overall idea was to teach them home economics so they would 'properly' run their households, cook well for their families, and care properly for their children.(source: Wikipedia)
Publisher: Kunstverlag E.A. Schwerdtfeger & Co. AG., Berlin
Title : BDM.-Werk "Glaube und Schönheid"
Serie : 371
Firma Schwerdtfeger & Co was established at the last quarter of the 19th century. In 1910 it was taken over and renamed in Kunstverlag E.A. Schwerdtfeger & Co. AG. The AG stands for Aktien Gesellschaft which means a company with bonds and public shares. In 1961 the company was withdrawn from the stockmarket and became a private company. It was renamed secondly in E.A. Schwerdtfeger GmbH. The company still exists but is not longer acting as a publisher.
There are 12 not numbered postcards in this serie.
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