"Glaube und Schönheit", Publisher Schwerdtfeger, Serie 371

The Faith and Beauty Society  (Glaube und schönheit) was founded in 1938 to serve as a tie-in between the League of German Girls (Bund Deutscher Mädel - BDM) and the Nazi Frauenschaft. The general idea was that girls should take part in working for the whole Volksgemeinschaft (German community) before they either went on to jobs or – ideally – to marry and have children.

 

Membership was voluntary and open to girls aged 17 to 21. Work in the Society was mainly geared toward priming the girls for their tasks as wives and mothers, and while courses offered ranged from fashion design to healthy living, the overall idea was to teach them home economics so they would 'properly' run their households, cook well for their families, and care properly for their children.(source: Wikipedia)

 

Publisher:  Kunstverlag E.A. Schwerdtfeger & Co. AG., Berlin

Title         :  BDM.-Werk "Glaube und Schönheid"

Serie        :  371

Firma Schwerdtfeger & Co was established at the last quarter of the 19th century. In 1910 it was taken over and renamed in Kunstverlag E.A. Schwerdtfeger & Co. AG. The AG stands for Aktien Gesellschaft which means a company with bonds and public shares. In 1961 the company was withdrawn from the stockmarket and became a private company. It was renamed secondly in E.A. Schwerdtfeger GmbH. The company still exists but is not longer acting as a publisher. 

 

There are 12 not numbered postcards in this serie. 

 Title: Die Mädelführerin

 Title: Fechterin

 Title: Das geschmack volle Kleid, eine Aufgabe persönlicher Lebens- gestaltung

 Title: Erste hilfe in der Arbeidsgemeinschaft "Gesunde Lebensführung"

 Title: Ein fröhlicher Tanz

 Title: Anmut und Lebensfreude

 Title: Jedes Mädel eine tüchtige Hausfrau

 Title: Landmädel lernen wieder spinnen und weben

 Title: Pflege der Hausmusik

 Title: Handwerkliches Schaffen

 Title: Spiel und gesellige Kultur

 Title: In der Werkstatt eines Bildhauers

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